Investing in our youth is a moral and business imperative.
Every talent deserves to be seen and valued.
At a recent HERA United game, Barbara Barend introduced me to Ivolaine de Nobrega, the Director of Stichting StreetPro.
I quickly realized that I was speaking with a “power woman” putting her time and energy into unlocking the potential in young people that have very often been overlooked and underestimated.
Her rare combination of passion, purpose, and persistence was very much on display. She doesn’t just see so-called “at-risk” youth; she sees untapped potential that needs support and nurturing.
The Business Case for Stichting StreetPro:
Activating our youth isn’t just a moral imperative—it’s an economic one.
When we move young people from the sidelines into impactful careers, we create a ripple effect:
– For the individual: Financial independence and dignity.
– For the family: Breaking cycles and building generational stability.
– For society: A stronger workforce and reduced social costs.
Stichting StreetPro is already doing this work with proven results.
Out of 1,400+ participants, over 85% have found a new path to education or employment through their intensive 1-on-1 coaching model.
Stichting StreetPro is delivering personalized care and belief in young people that can change the trajectory of a life forever.
How You Can Help:
To continue scaling this mission, we are looking for visionary private partners and donors who believe that young people are our greatest investment.
“The youth of today are the leaders of tomorrow. Investment in our youth is the greatest investment a nation can make.” — Nelson Mandela