Culture isn’t just a set of “soft skills”. It’s manifesting and modeling the required human-centered skills that makes everything else work.
As a panelist at DEVWorld Conference 2026 in Amsterdam, my message was simple: you can have the best AI stack in your industry, but if your people don’t trust leadership, don’t feel safe to speak up, and don’t know where they fit — none of it works. 88% of business transformations fail because the culture never caught up to the ambition.